Agatic-agatac Expand

Swatch Agatic-Agatac by Ágatha Ruíz de la Prada

Swatch Swatch



  • Case Material: Plastic
  • Strap Material: Plastic
  • Movement: Quartz
  • Water-resistance: 3 bar
  • Case Width: 34.00 mm
  • Case Height: 39.20 mm
  • Case Thickness: 8.75 mm
  • Year: 1998
  • Swiss Made

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Agatic Agatac (GK280) condenses the intensity of this popular designer’s vision into a small piece of her coloured imagination, barely contained in the classic Swatch format. A series of mosaic-shaped, rough squares of colour, carefully cherry-picked and assembled to evoke feeling, sits along a yellow plastic strap. Almost scratchily inked, the squares have a crayon quality that leaves space in the midst of intensity and summons thoughts of childhood. The dial is inked in the same print, and the hands are a delicate, ladylike pink. The work offers ample evidence of the artist’s gift for colour and her knack for the visually surprising.

Ágatha Ruíz de la Prada is a Spanish fashion designer and one of the Madrid fashion world’s most beloved personalities. Following her studies at the Barcelona Art Institute she quickly made a name for herself as a designer, and by the time she was 20 was already dazzling the Madrid fashion scene with her unique and colourful creations. Her popularity increased as she became associated with the “La Movida”, in which she played a leading role. Known for her brightly coloured motifs and whimsical use of moons, stars, suns and hearts, she remains a vibrant force in contemporary fashion.


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